About ESPRI
ESPRI was set up in 2001 to provide full-time consultancy and post-hoc analysis software services to clients of our existing DP business, which we set up in 1987. Simply put, many clients have a huge investment in market research and need extra tools that allow them to get full value from their data.
Our Mission
Because your expertise is in your business, ours is in getting the best from your data.
We aim:
- To give our clients time to decide what to do with the information generated by the research, away from piles of paper reports and hard-to-read cross-tabs
- To provide timely, flexible and reliable solutions to all data handling and reporting requirements
The People
Walter Heseltine - Managing Director
A professional market researcher, who has specialised in all aspects of quantitative data for more than 25 years. Full member of the MRS.
Mary Heseltine - MediaStar Director
With more than 20 years experience of the market research industry, specialising in media, especially radio. Member of the MRS
How We Do What We Do
We advise on data collection methodologies, questionnaire design & implementation for CAPI, CATI and web-based projects. We usually work with data that has been commissioned from a research agency and provided to us at the end of the field work phase.
Data handling from this stage onwards will always comprise data consistency checking; can include primary data processing (data entry); weighting to population estimates where appropriate and various statistical routines as required. Our output is tailored for each project to best suit individual client requirements.
Generally a specifically tailored database and one of the ESPRI range of software tools is provided to the end client and / or to their research agency.